Web Design, SEO and Content Development Case Study - Boudoir Babe Gifts | Signature Web Marketing Works

Industry: Online Retail
Site: http://www.boudoirbabe.co.uk
Description: Boudoir Babe has come a long way from it's origins on Ebay. The offering is a contemporary and eclectic mix of handbag accessories, gifts, designer jewelry, garden gift accessories and children's toys.

Overview: Cha Ching! You can now buy almost anything online; a reflection of the growing consumer confidence in shopping online. If you are in retail you cannot afford to be without a good ecommerce site. Boudoir Babe was growing fast and needed an e-commerce website to manange stock control, customers and streamline the order taking process and improve CRM.

Target Audience: Gifts for her, Birthday gifts, Wedding gifts, Kids toys, Christmas gifts and gifts for all occasions.

Here's what we did...

Signature Image Consultants developed a complete, professionally designed and cost efffective e-commerce website for Boudoir Babe staff to easily manage their stock control and showcase fab gifts.

Keyword research - identifing 100+ specific keyword / phrases matches
Managed Pay per Click Campaign - creating several Google adverts to be shown throughout the UK, but not overseas. Specifically targeting Christmas, mothers day, easter, valentines and fathers day.
Added shopping cart functionality to improve CRM and SEO
Created dynamic meta tags for TITLE, DESCRIPTION and KEYWORDS; allowing Boudoir Babe to apply page and product specific meta tags to all product pages, product categories and featured pages
Link Building Campaign
Setup and manage their Twitter, Blog, Facebook, YouTube and MySpace social networking sites
Press Release Marketing
Website Tracking/ Visitor Analysis